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and the e-mail. differentiate yourself and make yourself a professional in that area. >> search engine optimization would be important for this type of thing, too. >> i think it would be easy because he's got such a specialty and such a niche that he could go for the really, really specifics key words and probably target even specific artists and specificier as of art, typeses of art work to dell dig in deep and to make it work and be cost effective. >> thank you very much for all of that advice. it was helpful. if any of you have a question for our experts all you to do is go to the website, it is openforum.com/yourbusiness. again, the website is openforum.com/yourbusiness or if you'd rather e-mail us your questions and your comments. the address is yourbusiness@msnbc.com. >>> as we have all experienced, small business owners have problems to deal with. my next guest says that the people are successful don't necessarily know the answer to all of their issues, but they know what questions to ask. robert kaplan is a professor of management practice at the harvard business school, and he
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